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Selected Projects
Macedonia
Public Education in Support of the New Company Law
2003
OSC trained and managed a public education team composed of local staff that designed and implemented a coordinated media campaign to increase public awareness and understanding of the new Company Law and corporate governance. The public education team organized weekly media campaign coordination meetings and recruited liaisons to these meetings from key stakeholder institutions including the Macedonian Security and Exchange Commission (MSEC), Macedonian Stock Exchange (MSE), Ministry of Economy, Ministry of Finance, Tax Dept, National Information Center for Commercial Law (NICCL), Agency for Privatization, Brokers' Association, Accountants' Assoc., Lawyers' Assoc. & Judges' Assoc., Women in Business, Central Bank and leading commercial banks, Business Associations, Chambers of Commerce, Labor Union leaders, Municipal and community leaders in pilot municipalities.
OSC's team also organized a series of weekly seminars and other activities for national and regional journalists beginning in the fourth month of the project. Journalists were educated about the key issues of the Public Education campaign to increase the quality and accuracy of the reporting on the new Company Law and Corporate Governance. OSC coordinated closely with all USAID contractors and grantees working with the Macedonian Journalist Association to identify and recruit participants for the journalist workshops.
OSC's expatriate Public Education Expert was responsible for overall supervision and final editing of the public education materials to ensure that the themes, messages, and graphic representations are presented in a consistent manner and adhere to global best practices in communication. The campaign uses news releases, press conferences, news articles, posters, and brochures.
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