Public Information for Bosnia Cluster Competitiveness Activity

Bosnia and Herzegovina

USAID 2004 – 2008

OSC designed and implemented a public information campaign targeting workers and entrepreneurs within the agribusiness, wood and furniture, and tourism industries. OSC built the capacity of key stakeholders to deliver coordinated messages at press briefings, conferences, public roundtables with local leaders, and town hall meetings with citizens. OSC led a series of media seminars that increased journalist capacity to report on topics such as productivity at the workforce level; supply chain issues; innovations in marketing and promotion; e-commerce; and export statistics and export success stories.