Communications and Development: Our Approach

Effective communication strategies are developed locally and informed by the input of key stakeholders. Research into existing communication networks, preferences, and behaviors must guide development of the appropriate strategy for each specific intervention. 

 

Wherever we work, OSC brings understanding of local political, social, and cultural realities to bear in the design and implementation of strategic communication and outreach initiatives that are tied directly to reform or development project objectives. 

 

Whether coordinating the efforts of multiple government and private sector partners in a nationwide health sector improvement initiative, or facilitating collaboration among community groups and NGOs to achieve local and regional economic reform goals, these fundamental principles guide OSC program design and implementation:

 

• Local Ownership and Empowerment
• Transparency and Accountability
• Comprehensive Communication
• Sustainability
• Measurable Results