Research-Based Strategies

OSC employs an array of research tools and techniques such as communications audits, surveys, focus groups, media monitoring, and target audience feedback mechanisms in order to:  

 

• Understand the existing infrastructure for disseminating information, and develop sustainable communications channels and information delivery mechanisms.

 

• Learn what motivates people in the target audience, and apply that knowledge in the campaign.

 

• Identify key stakeholders who can influence project outcomes, and train them to be effective in developing and delivering compelling messages on specific reform objectives.

 

• Determine local media usage habits, and use this information to build journalist capacity to consistently and accurately report on economic and social change issues.

 

Using this knowledge, OSC develops a multifaceted plan tailored to reach the target audiences with a mutually reinforcing battery of messages delivered in the mix of formats best suited to project objectives, time frame and the development/social environment. OSC maps each campaign component to specific, measurable results during its planning process, ensuring that campaigns are well-focused and designed with built-in accountability from the outset.